Marketing & Outreach

Marketing apprenticeship programs in rural communities is important for several reasons: 

• Addressing Skill Gap: Rural communities often face skill gaps due to lack of access to education and training programs. By marketing apprenticeship programs in these communities, individuals can gain access to on-the-job training and acquire the skills they need to succeed in their chosen field.

• Boosting Local Economy: Apprenticeship programs can help boost the local economy by providing job opportunities for residents. When businesses in rural communities have access to a skilled workforce, they are more likely to expand and create new jobs.

• Encouraging Youth Retention: Rural communities often face a challenge with retaining their youth. Marketing apprenticeship programs in these communities can provide young people with valuable career opportunities, which may encourage them to stay and contribute to the local economy.

• Supporting Diversity and Inclusion: Marketing apprenticeship programs in rural communities can help promote diversity and inclusion by offering training opportunities to individuals who may not have had access to them otherwise. This can help to build a more inclusive and equitable workforce.

Overall, marketing apprenticeship programs in rural communities is important for addressing skill gaps, boosting the local economy, encouraging youth retention, and supporting diversity and inclusion. Download PDF to learn more.

Marketing to Rural Businesses

When marketing youth apprenticeship programs to businesses, it's important to highlight the following key points:

• Addressing the Skills Gap: Emphasize that youth apprenticeships can help address the skills gap in the workforce, which is a significant concern for many rural businesses. By partnering with youth apprenticeship programs, businesses can help to develop a pipeline of skilled workers to meet their future talent needs.

• Cost Savings: Youth apprenticeship programs can provide businesses with cost savings by reducing recruitment and training costs. By investing in the development of young talent through apprenticeships, businesses can save money in the long run by having a workforce that is trained and ready to take on skilled jobs.

• Increased Retention: Apprenticeship programs can increase employee retention rates by providing workers with opportunities for career advancement and skill development. This can lead to a more motivated and engaged workforce, which can result in increased productivity and profitability for the business.

• Positive Public Image: Participating in youth apprenticeship programs can enhance a business's public image by demonstrating their commitment to investing in the development of young people and the future of the workforce. This can lead to increased brand recognition and customer loyalty.

• Social Responsibility: Businesses that participate in youth apprenticeship programs can also fulfill their social responsibility by investing in the development of young people and contributing to the economic growth of their communities. This can lead to increased goodwill among stakeholders and a positive impact on the community as a whole.

By highlighting these key benefits, businesses can see the value in participating in youth apprenticeship programs and feel motivated to support the development of young talent. Download PDF to learn more.

Marketing to Rural Youth with Disabilities

When marketing to youth with disabilities about apprenticeship programs, it is important to highlight the following:

• Accessibility: The apprenticeship program should be accessible to individuals with disabilities. This includes ensuring that the physical environment and tools are accessible, as well as providing accommodations, such as sign language interpreters, screen readers, or other assistive technology.

• Inclusivity: The program should be inclusive and welcoming to individuals with disabilities. This means creating an environment that values diversity and promotes inclusion, while also providing opportunities for all participants to engage in meaningful work.

• Flexibility: Apprenticeship programs should be flexible to accommodate the needs of individuals with disabilities. This includes allowing for flexible work hours, modified work tasks, and the use of assistive technology as needed.

• Career Pathways: Highlighting the career pathways and opportunities available through the apprenticeship program, as well as the potential for advancement and growth, can be a powerful motivator for individuals with disabilities.

• Mentorship and Support: Providing mentorship and support can be especially important for individuals with disabilities, who may face unique challenges in the workplace. Connecting apprentices with mentors who have experience working with individuals with disabilities and providing additional support as needed can help ensure their success in the program.

• Communication: Ensuring clear communication throughout the application and selection process, as well as during the apprenticeship program, is critical. Providing accessible materials and communication options, such as video captions or sign language interpreters, can help ensure that all participants are fully informed and engaged.

Download PDF to learn more.